All the keys to the French crack message on their social networks.
The non-sporting news continues to dominate PSG ‘s day-to-day life , which practically does not rest due to all the controversial episodes generated by its offensive trident . Immersed in the complicated situation of Leo Messi , in France they take his departure for granted due to his incompatibility with his two teammates, the turn would end up coming to Kylian MbappĆ© , who surprised the Parisian club with a message on their social networks. A strategic ‘post’ to try to demonstrate a fact that everyone had taken for granted.
The French ‘7’ condemned the use that had been made of his image for the subscription renewal campaign, considering that he had not been correctly informed of the content of the report made on the club’s television: “It seemed like a basic interview, from the day to day, for a ‘marketing’ issue. I don’t agree with the video that has been published. That’s why I fight for individual image rights , “he assured PSG in his dart.
project center
The message was clear. Kylian MbappĆ© signed a contract in which he became, as soon as he signed it, the leader of a sports project that in turn had Messi and Neymar on the team. The intention was to create a competitive team around the French footballer to have a real chance of winning the Champions League , but the ‘post’ of the French star was far from that reality. MbappĆ© wanted to demonstrate, in some way, that he is not the center of the project by implying that the Parisian club did not take his opinion into account when selling his image . Because if the footballer had the key to the club… that mistake would not have occurred.
A reaction that they consider a bit disproportionate in the Parisian club , since it was simply a message from the marketing department about ticket-in (ticket sales) that was not consulted with the corresponding department. A fire that could have been prevented if the French footballer, before launching the message on his social networks, had spoken directly with the club . A topic that is very sensitive because a new contract is being negotiated between Kylian MbappƩ and PSG.
An advertising ‘spot’ in which Neymar and Messi do not appear either , but neither do Marquinhos, Kimpembe or Verratti , players who have been around for many years and who have enough weight at the club. MbappĆ©, through an Instagram story, expressed his rejection of the campaign, assuring that “PSG is not Kylian Saint Germain” , a dart that perfectly summarizes the intentions and the very marked strategy on the part of the star of the Parisian team .
marca.com
